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From inconsistent campaigns to a structured retention channel for a clothing brand
Building a retention channel from scratch for a scaling clothing brand
From inconsistent sends to structured retention for a clothing brand
Building a retention channel from scratch for a scaling clothing brand
This clothing brand was already generating steady sales, but email was being used inconsistently and contributing very little to overall revenue.
We rebuilt the account around a more structured campaign strategy, tighter segmentation, and lifecycle flows that supported repeat purchases without relying on constant discounts.
Within months, email became one of the brand’s strongest revenue channels, consistently driving a significant share of total store revenue month after month.
This clothing brand was already generating steady sales, but email was being used inconsistently and contributing very little to overall revenue.
We rebuilt the account around a more structured campaign strategy, tighter segmentation, and lifecycle flows that supported repeat purchases without relying on constant discounts.
Within months, email became one of the brand’s strongest revenue channels, consistently driving a significant share of total store revenue month after month.
This clothing brand was already generating steady sales, but email was being used inconsistently and contributing very little to overall revenue.
We rebuilt the account around a more structured campaign strategy, tighter segmentation, and lifecycle flows that supported repeat purchases without relying on constant discounts.
Within months, email became one of the brand’s strongest revenue channels, consistently driving a significant share of total store revenue month after month.
Results:
39% Increase in Flow Revenue
13% Increase in Average Order Value
$8.2k+ Generated Through Campaigns
Results:
39% Increase in Flow Revenue
13% Increase in Average Order Value
$8.2k+ Generated Through Campaigns
In November 2025 alone, email generated 58% of the brand’s total Shopify revenue.
In November 2025 alone, email generated 58% of the brand’s total Shopify revenue.
Results:
39% Increase in Flow Revenue
13% Increase in Average Order Value
$8.2k+ Generated Through Campaigns
In November 2025 alone, email generated 57.69% of the brand’s total Shopify revenue.
In November 2025 alone, email generated 58% of the brand’s total Shopify revenue.
Throughout Q1, 2026, email consistently generated over 35% of the brand’s total Shopify revenue.
Results:
43% Email Attributed Revenue
186% Increase in Email Sign-up Rate
9% Increase in Repeat Purchase Rate
This clothing brand had growing demand and steady customer acquisition, but no real email retention structure in place. Email marketing was barely being used, leaving repeat purchases and customer follow-up largely untapped.
We built the brand’s retention channel from the ground up, implementing lifecycle flows, list growth structure, customer segmentation, and a consistent campaign cadence designed to support long-term customer retention.
As the account matured, automated flows became a major revenue driver, helping the brand generate repeat purchases beyond the first order.
This clothing brand had growing demand and steady customer acquisition, but no real email retention structure in place. Email marketing was barely being used, leaving repeat purchases and customer follow-up largely untapped.
We built the brand’s retention channel from the ground up, implementing lifecycle flows, list growth structure, customer segmentation, and a consistent campaign cadence designed to support long-term customer retention.
As the account matured, automated flows became a major revenue driver, helping the brand generate repeat purchases beyond the first order.
Results:
43% Email Attributed Revenue
186% Increase in Email Sign-up Rate
13% Increase in Repeat Purchase Rate
Throughout Q1, 2026, email consistently generated over 35% of the brand’s total Shopify revenue.
This clothing brand had growing demand and steady customer acquisition, but no real email retention structure in place. Email marketing was barely being used, leaving repeat purchases and customer follow-up largely untapped.
We built the brand’s retention channel from the ground up, implementing lifecycle flows, list growth structure, customer segmentation, and a consistent campaign cadence designed to support long-term customer retention.
As the account matured, automated flows became a major revenue driver, helping the brand generate repeat purchases beyond the first order.
Results:
43% Email Attributed Revenue
186% Increase in Email Sign-up Rate
9% Increase in Repeat Purchase Rate
Throughout Q1, 2026, email consistently generated over 35% of the brand’s total Shopify revenue.
